Work
Product Strategy
Re-designed and launched Twilio’s Enterprise offering to align with customer and market needs, bringing in $30M+ in annual revenue.
Product Positioning & Messaging
Developed the category of Product Management Software and wrote the (literal) buyer’s guide to bring Product Management Software to 6,000+ customers.
Global Go-to-Market
Successfully launched new and existing products in emerging and established international markets to drive growth. Oversaw cross-functional technical and business execution to ensure deadlines and deliverables were met on time.
Marketing Campaigns
Oversaw execution of growth marketing campaign for the Super Bowl 2022. Partnered with product, infrastructure, and marketing teams to launch real time campaign that drove 300%+ growth in product downloads.
Sales Enablement
Developed enterprise playbooks for developer tools and SaaS products, led global sales enablement trainings across all market segments, created new corporate positioning, and updated pricing & packaging for 20+ products.
Competitive Analysis
Identified key competitive advantages and developed compelling and differentiated product positioning for emerging and established products. Analysed sales and marketing data to make concrete product and go-to-market recommendations to increase revenue 4x.
Technical Marketing Content
Developed technical content for Twilio’s 160K global customers about infrastructure architecture, resilience, and scalability.
Diversity & Inclusion Programs
ERG leader at Coinbase, Twilio and Salesforce. Speaker at events for 500+ attendees and active participant in mentoring programs and diversity and inclusion initiatives featuring 100+ companies.