is an experienced technical program manager, product marketer, sales enablement specialist, international expansion, and enterprise go-to-market leader.
Sophie has worked at Enterprise SaaS, Fintech, and developer tools companies like Coinbase, Salesforce, Productboard, and Twilio. She specializes in bringing technical products to market via sales, product, and developer led growth motions.
Sophie has led and scaled customer marketing programs for 250+ executives, launches enterprise sales training programs for global teams of 300+, brought more than 50 products to market, and delivered new pricing & packaging recommendations that drove more than $40M+ in revenue.
Throughout her career, Sophie has been involved with a variety of internal and external programs focused on career development for women in tech. She was an ERG lead for the Women @ Coinbase ERG, Twilio Women’s ERG, and Salesforce’s Career Development ERG. She is actively involved in the WEST and WAVE mentoring programs as well as a guest lecturer at NUBridge, teaching go-to-market strategy and corporate culture.
Services
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Collaborate with founders and product leads to define core product value props, benefits, and primary customer use cases.
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Create compelling and differentiating product positioning and messaging in partnership with founders, marketing, and product leaders.
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Create tailored go-to-market strategies for global products including channel strategies, tactics, and community building recommendations.
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Execute multi-channel content marketing and growth campaigns, including development of technical content and product-led growth initiatives.
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Develop sales training and materials for inside to enterprise sales teams.
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Conduct first person qualitative and quantitative research around market trends, competitive benchmarks, and areas of opportunity for new and emerging products.
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Charter development and governance for employee resource, affinity groups, and mentorship programs.